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‘Oh Bloom’ is a branding concept for an online florist shop. The concept revolves around the special moments when we receive flowers (celebrations, weddings, birthdays etc). When receiving the flowers its hard not to stop and go Oh! Hence the name, Oh Bloom.

The logo wording has been innovatively combined with floral visuals, allowing the branding to speak for itself. The ‘Oh!’ Aspect of the logo is also used throughout brand visuals as a was to constantly remind buyers of the excitement they’ll experience when receiving the flowers.


Georgie Cornish