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(A.C.T) Archive for Clinical Trials

The brief, set by Ogilvy Health, was to redesign how clinical trials are published to the public so that they are easily understood. As coronavirus took hold this seemed all the more important as vaccine trials began being published.

I wanted to echo the excitement associated with clinical trails as they are at the cusp of cutting edge science. The Archive for Clinical Trials website has been created as a modern search engine for clinical trials. To help with the reading of complex information a split screen design has been used to separate headings and questions from the main body of text. There is also a chat service offering emotional support for people who are in a potentially vulnerable situation with their health diagnosis.

To watch the full promo video and website animation please click here

Georgie Cornish